business research31082024 business reserch

Introduction

The purpose of the "Business Research" course is to familiarize EMBA master's students with the methods and techniques for conducting research in the field of business, while developing skills in market analysis, competitive environments, and consumer demand.

The objectives of the course include studying qualitative research methods, their practical application, analysis of current trends, and the development of skills in planning, conducting, and analyzing research results. This aims to foster logical thinking, critical analysis, and making well-informed business decisions to address real-world business problems.